For Brands & Businesses
Trusted Brand News
Trusted by Consumers for 13 Straight Years, 3M Water Filtration Wins Platinum Again
- 2026-06-26
Trusted Brand News
20,000 Real Consumer Voices: Taiwan Brands Earn Trust Across Home Appliances, Finance and Logistics
- 2026-06-23
Trusted Brand News
Taiwan’s Leading Consumer Brand Trust Benchmark: The 28th Trusted Brand Awards Take Place on June 18
- 2026-06-05
Feature Stories
AI Reshapes the Market as Trust Becomes a Core Brand Asset — The 28th Trusted Brand Survey Concludes, with Awards Set for May
- 2026-02-25
Feature Stories
Backed by nearly 30 years of consumer trust research, the Trusted Brand Survey is entering a new era of institutional governance and public engagement. The Taiwan Trusted Brand Association, founded by the former *Reader’s Digest* Taiwan team together with leaders from business, academia, and research, recently held its inaugural general meeting and officially announced its establishment. With a clear governance structure and defined responsibilities, the Association aims to transform genuine consumer trust into a transparent, verifiable, and sustainable foundation for strengthening the long-term value of Taiwanese brands.
- 2026-02-12
Trusted Brand Winner | T-CAT
T-CAT combines reliable delivery with professional service, bringing greater convenience and quality to everyday shipping needs.
Trusted Brand Winner | Far Eastern Department Stores
Far Eastern Department Stores blends diverse premium shopping with professional service, creating quality urban destinations shaped around local needs.
Trusted Brand Winner | Order Furniture
Order Furniture combines system furniture design with professional space planning to create homes that balance function, beauty and quality living.
Trusted Brand Winner | HERAN
HERAN builds on its strong local market presence with high-performance, energy-efficient products that have earned lasting consumer trust.
Trusted Brand Winner | Bank of Taiwan
Bank of Taiwan introduced the nation’s first wooden credit card, pairing green rewards with sustainable spending to advance a new lifestyle in green finance.
Trusted Brand Winner | Cathay Real Estate
Guided by its “Understanding What I Want” philosophy, Cathay Real Estate combines professional expertise and uncompromising quality to create ideal homes.
Trusted Brand Winner | Chinatrust Real Estate
Chinatrust Real Estate uses AI-powered matching to streamline property transactions and deliver a smarter, smoother home-search experience.
Trusted Brand Winner | Cathay Century Insurance
Cathay Century Insurance combines trusted protection with innovative services, supporting drivers on every journey with greater safety and confidence.
Trusted Brand Winner | SANLUX
Rooted in Taiwan,SANLUX has earned lasting consumer trust through dependable quality, durability and thoughtful features.
Trusted Brand Winner | CHIMEI
CHIMEI pairs product innovation with energy-efficient design, earning consumer preference through trusted quality and a strong local presence.
Trusted Brand Winner | Cathay Life Insurance
Named among the world’s 500 most valuable brands eight times, Cathay Life Insurance continues to strengthen consumer trust and market influence.
Trusted Brand Winner | 7-ELEVEN
7-ELEVEN Taiwan has earned recognition for the quality of its products and services. With an extensive store network, responsive service, and integrated lifestyle solutions, it continues to demonstrate the value of a leading convenience retail brand.
Trusted Brand Winner | HITACHI Air Conditioning
HITACHI Air Conditioning pairs advanced technology with energy efficiency, earning top honors year after year for quality comfort.
Trusted Brand Winner | CPC Corporation, Taiwan
CPC Corporation, Taiwan supports every journey with dependable quality and an extensive service network consumers can rely on.
Trusted Brand Winner | Franz
Franz blends Eastern aesthetics with modern craftsmanship, earning strong consumer trust through exceptional quality and distinctive porcelain design.
Trusted Brand Winner | Kleenex
With its proprietary Airflex technology, Kleenex enhances softness and loft to deliver an exceptionally comfortable personal care experience.
Note 2: Total award-winning brands in the 2026 Trusted Brand Survey.
Note 3: Total awards presented in the 2026 Trusted Brand Survey.
I believe this brand is trustworthy, transparent, and consistently meets consumer expectations.
I believe this brand delivers well-made products and reliable service quality.
I believe this brand offers value that is appropriate for its price.
I believe this brand understands and responds well to consumers’ real needs.
I believe this brand continues to introduce innovative products, features, or services.
I believe this brand supports society, cares for its employees, and follows sound ethical standards.
I believe this brand values energy conservation, carbon reduction, environmental protection, and long-term sustainability.
Launched in 1999, the Trusted Brand Survey was originally organized by Reader’s Digest. Using an open-ended, unaided survey format, respondents are not given brand choices or prompts, but are asked to name the brands they trust most. With a consistent methodology and independent third-party execution, the survey has built nearly three decades of credibility and comparable data. Since 2026, it has been organized by the Taiwan Trusted Brand Association, founded by the former Reader’s Digest Taiwan team, with Catalyst Research continuing as the independent international research partner, maintaining the same survey methodology used for 28 years.
This long-running brand research program was previously conducted by Reader’s Digest across markets including Taiwan, Singapore, Malaysia, the Philippines, and Hong Kong, with professional local teams contributing to a long-term foundation for tracking consumer trust.
Based in Taiwan, the Association brings together expertise from industry, academia, and society to help businesses strengthen brand management and governance, while advancing brand trust, integrity, and social responsibility.
The Association also promotes brand exchange and cooperation between Taiwan and domestic and international markets, strengthening the professional visibility and trust foundation of Taiwanese brands across regions and contributing to positive social and economic development.
